Causal Pricing & Promo Experimentation
Stop guessing. Start measuring profit impact.
MarginSignal Orchestrator designs, deploys, and evaluates pricing and promotion tests across your restaurant and food-retail channels — with profit-weighted causal attribution and safe rollback built in.
One workflow from hypothesis to decision
Design, deploy, monitor, and rollback as a single orchestrated process — not separate tools stitched together.
Test Design Advisor
Proposes holdouts, sample sizes, duration, and guardrails so every experiment is detectable and risk-controlled before it launches.
Cross-Channel Deployment
Pushes price and promo changes to POS, delivery, and online ordering surfaces with audit logs and one-click rollback.
Causal Profit Readouts
Uses difference-in-differences and synthetic control with Bayesian intervals to quantify contribution margin lift amid real-world noise.
Operational Guardrails
Holdouts, anomaly pausing, and channel consistency checks baked into execution so margin erosion stops before it spreads.
Evidence Trail
Every change, rationale, and outcome is captured automatically, giving Revenue, Ops, and Finance a shared audit-friendly record.
Profit-First Metrics
Surfaces contribution margin and trade-offs, not just revenue or order counts, so teams make decisions that protect the bottom line.
How it works
A clear, controlled path from hypothesis to causal profit readout to decision.
Design your test
Define the price or promo change, select treatment and holdout locations, and set guardrails. The advisor recommends sample size, duration, and risk thresholds.
Deploy across channels
Push changes to POS, delivery aggregators, and online ordering simultaneously. Every action is logged with full audit trail and one-click rollback.
Read causal profit impact
Review contribution margin lift with credible intervals, confound flags, and a clear recommendation: Ship, Extend, or Stop.
Trusted by food-commerce pricing teams
Real results from teams who replaced correlation-heavy reporting with causal experimentation.
“We tested a 3% price increase on low-elasticity sandwiches across 40 stores. The system paused two locations with outage anomalies, then reported a +1.2% contribution margin lift with credible intervals. We rolled the change chain-wide the same week.”
“Before MarginSignal, our pricing changes were based on gut feel and correlation dashboards. Now every decision comes with a causal estimate and uncertainty interval that Finance actually trusts.”
“The rollback feature alone paid for itself. When a delivery-channel promotion underperformed its guardrail threshold, the system paused it automatically. No margin leaked while we investigated.”
Ready to measure what matters?
Join pricing teams that ship controlled tests and read causal profit impact — with visible uncertainty and straightforward rollback.